Each step maps to a practice you already run. The pipeline doesn’t change between a marketing
site and a regulated runbook — only the inputs do.
01 Capture parallel to Domain discovery
Interview, intake, observation. Knowledge enters as text, YAML, or markdown.
- Digital product
- Interview notes, a product brief, and a regulation become text, YAML, and markdown.
- Physical product
- A factory’s changeover procedure is captured the same way — words first, structure later.
- Human decides
- People do the capturing — no engineering skill required to write down what they know.
- Agent assists
- The agent organizes and cross-links the raw material as it lands.
02 Structure parallel to Information architecture
The captured material gets a schema. Reusable shapes emerge.
- Digital product
- Recurring shapes get a schema: a journey, a decision, a component, a contract.
- Physical product
- A bill of materials and a safety checklist get the same shared shapes.
- Human decides
- Practitioners name the shapes that matter to their domain.
- Agent assists
- The agent proposes the schema and flags what doesn’t fit yet.
03 Decide parallel to Architecture decision records
Each choice gets a record. The record outlives the decider.
- Digital product
- Each architectural choice gets a record that outlives the person who made it.
- Physical product
- A materials-substitution decision is recorded with the same rigor as a code decision.
- Human decides
- Humans decide. Every gate is a human gate.
- Agent assists
- The agent drafts the record and surfaces the trade-offs to decide between.
04 Tokenize parallel to Design token governance
Color, type, spacing, motion become named values. Files, not opinions.
- Digital product
- Color, type, spacing, and motion become named values — files, not opinions.
- Physical product
- Tolerances and finish standards become the same kind of named, referenceable values.
- Human decides
- A designer sets the intent and the scale.
- Agent assists
- The agent derives the full design-source set and keeps every surface bound to it.
05 Resolve parallel to Build pipeline
Generators consume the structured inputs and emit working artifacts.
- Digital product
- Generators consume the structured inputs and emit working artifacts.
- Physical product
- The same inputs emit a floor procedure and the compliance doc that mirrors it.
- Human decides
- A human reviews the output against the spec at the gate.
- Agent assists
- The agent runs the generation and the verification, and reports what it ran.
06 Surface parallel to Shipped product
Marketing pages, app screens, design systems, runbooks — all from the same source.
- Digital product
- Marketing pages, app screens, design systems — all from the same source.
- Physical product
- Delivery runbooks and audit trails ship from that same source, never out of sync.
- Human decides
- Humans ship and own the result.
- Agent assists
- The agent keeps the surfaces consistent as the source changes.