{
  "schema_version": "proof-evidence-v1",
  "id": "proof-how-it-works-dogfood",
  "slug": "how-it-works-dogfood",
  "title": "The page built from its own source",
  "audience": [
    "buyer",
    "builder",
    "technical evaluator"
  ],
  "proof_type": "surface trace",
  "maturity": "ready to inspect",
  "claim_status": "qualitative proof",
  "visibility": "public",
  "sanitization_status": "passed",
  "use_case": "A buyer wants to see whether KBPD can make a product surface trace back to structured source material instead of a hand-built page.",
  "claim": "The demonstration page is itself a rendered proof: its sections, route intent, checks, and implementation plan were specified before code.",
  "diff_summary": "The output does not just say KBPD is traceable. It shows traceability with the same page the visitor is reading.",
  "review_manifest": {
    "evidence_room_url": "/proof/how-it-works-dogfood#evidence-room",
    "evidence_packet_url": "/proof/how-it-works-dogfood/evidence.json",
    "fact_count": 3,
    "visible_value_count": 7,
    "data_point_count": 7,
    "source_count": 3,
    "proof_quality_score": 5,
    "weakest_quality_dimension": "cold-audience-clarity"
  },
  "quality_review": {
    "overall_score": 5,
    "overall_label": "Launch-readable",
    "overall_note": "This is a cold-review rubric, not a sales claim. It checks whether the case can be understood, inspected, bounded, and acted on.",
    "dimensions": [
      {
        "id": "cold-audience-clarity",
        "label": "Cold-audience clarity",
        "score": 5,
        "signal": "A reviewer gets the situation, contrast, and buyer decision without reading the JSON.",
        "next": "Tighten the opening latch or before/after language when the case still needs explanation."
      },
      {
        "id": "evidence-visibility",
        "label": "Evidence visibility",
        "score": 5,
        "signal": "The case exposes proof rows, values, source handles, and excerpts before the JSON export.",
        "next": "Add openable artifacts, row links, or public excerpts when the proof still feels referenced rather than shown."
      },
      {
        "id": "limitation-clarity",
        "label": "Limitation clarity",
        "score": 5,
        "signal": "The page names what the case proves and what it does not prove.",
        "next": "Add a sharper boundary when a reader could confuse a demonstrator with a benchmark."
      },
      {
        "id": "visual-hierarchy",
        "label": "Visual hierarchy",
        "score": 5,
        "signal": "The route uses visuals, storyboards, or surface frames to break the proof into inspectable layers.",
        "next": "Promote the proof row into a diagram, table, screenshot projection, or openable artifact."
      },
      {
        "id": "purchase-motivation",
        "label": "Purchase motivation",
        "score": 5,
        "signal": "The proof sends the buyer to an evidence room, artifact link, pricing path, or local run.",
        "next": "Tie the proof to local inspection, pricing, account support, or a narrower try/reject decision."
      }
    ],
    "strongest_dimension": {
      "id": "visual-hierarchy",
      "label": "Visual hierarchy",
      "score": 5,
      "signal": "The route uses visuals, storyboards, or surface frames to break the proof into inspectable layers.",
      "next": "Promote the proof row into a diagram, table, screenshot projection, or openable artifact."
    },
    "weakest_dimension": {
      "id": "cold-audience-clarity",
      "label": "Cold-audience clarity",
      "score": 5,
      "signal": "A reviewer gets the situation, contrast, and buyer decision without reading the JSON.",
      "next": "Tighten the opening latch or before/after language when the case still needs explanation."
    },
    "next_improvement": "Tighten the opening latch or before/after language when the case still needs explanation."
  },
  "evidence_room_url": "/proof/how-it-works-dogfood#evidence-room",
  "evidence_facts": [
    {
      "id": "four-source-families-bound",
      "label": "Four source families are bound to the route",
      "observed": "The page is backed by route, process, narrative, and code-emission records rather than a standalone marketing brief.",
      "evidence": "Run metadata and source artifacts name the structured route record, narrative record, code plan, and process trace.",
      "supports": "Supports the claim that the public route traces back to structured source material.",
      "status": "public projection",
      "review": {
        "row": 1,
        "public_review_url": "/proof/how-it-works-dogfood#fact-four-source-families-bound",
        "packet_pointer": "evidence_facts[0]",
        "visible_value_refs": [
          "data-01-source-families",
          "data-04-sample",
          "data-05-provenance",
          "data-06-reproducibility"
        ],
        "data_refs": [
          "data-01-source-families",
          "data-04-sample",
          "data-05-provenance",
          "data-06-reproducibility"
        ],
        "source_ids": [
          "source-01-route-source",
          "source-02-narrative-source",
          "source-03-code-plan"
        ],
        "case_claim_status": "qualitative proof",
        "case_visibility": "public"
      }
    },
    {
      "id": "route-built-as-public-page",
      "label": "The source-backed route is published",
      "observed": "The demonstration exists as an inspectable public route and is included in the static site build.",
      "evidence": "The proof case links to `/how-it-works`; build output includes `/how-it-works/index.html`.",
      "supports": "Supports the claim that this is a rendered surface trace, not only an internal planning artifact.",
      "status": "publicly inspectable",
      "review": {
        "row": 2,
        "public_review_url": "/proof/how-it-works-dogfood#fact-route-built-as-public-page",
        "packet_pointer": "evidence_facts[1]",
        "visible_value_refs": [
          "data-03-run-date",
          "data-04-sample",
          "data-05-provenance",
          "data-06-reproducibility"
        ],
        "data_refs": [
          "data-03-run-date",
          "data-04-sample",
          "data-05-provenance",
          "data-06-reproducibility"
        ],
        "source_ids": [
          "source-01-route-source",
          "source-02-narrative-source"
        ],
        "case_claim_status": "qualitative proof",
        "case_visibility": "public"
      }
    },
    {
      "id": "numeric-claim-held-back",
      "label": "Numeric lift is held back",
      "observed": "The page avoids a numeric improvement claim until the controlled comparison clears its gates.",
      "evidence": "The proof case metric identifies claim discipline as the primary gate.",
      "supports": "Supports the limitation boundary around what this case proves.",
      "status": "publicly inspectable",
      "review": {
        "row": 3,
        "public_review_url": "/proof/how-it-works-dogfood#fact-numeric-claim-held-back",
        "packet_pointer": "evidence_facts[2]",
        "visible_value_refs": [
          "data-02-primary-gate"
        ],
        "data_refs": [
          "data-02-primary-gate"
        ],
        "source_ids": [
          "source-01-route-source",
          "source-02-narrative-source"
        ],
        "case_claim_status": "qualitative proof",
        "case_visibility": "public"
      }
    }
  ],
  "fact_review_table": [
    {
      "row": 1,
      "id": "four-source-families-bound",
      "label": "Four source families are bound to the route",
      "status": "public projection",
      "observed": "The page is backed by route, process, narrative, and code-emission records rather than a standalone marketing brief.",
      "evidence": "Run metadata and source artifacts name the structured route record, narrative record, code plan, and process trace.",
      "supports": "Supports the claim that the public route traces back to structured source material.",
      "source_ids": [
        "source-01-route-source",
        "source-02-narrative-source",
        "source-03-code-plan"
      ],
      "visible_value_refs": [
        "data-01-source-families",
        "data-04-sample",
        "data-05-provenance",
        "data-06-reproducibility"
      ],
      "data_refs": [
        "data-01-source-families",
        "data-04-sample",
        "data-05-provenance",
        "data-06-reproducibility"
      ],
      "public_review_url": "/proof/how-it-works-dogfood#fact-four-source-families-bound",
      "packet_pointer": "evidence_facts[0]"
    },
    {
      "row": 2,
      "id": "route-built-as-public-page",
      "label": "The source-backed route is published",
      "status": "publicly inspectable",
      "observed": "The demonstration exists as an inspectable public route and is included in the static site build.",
      "evidence": "The proof case links to `/how-it-works`; build output includes `/how-it-works/index.html`.",
      "supports": "Supports the claim that this is a rendered surface trace, not only an internal planning artifact.",
      "source_ids": [
        "source-01-route-source",
        "source-02-narrative-source"
      ],
      "visible_value_refs": [
        "data-03-run-date",
        "data-04-sample",
        "data-05-provenance",
        "data-06-reproducibility"
      ],
      "data_refs": [
        "data-03-run-date",
        "data-04-sample",
        "data-05-provenance",
        "data-06-reproducibility"
      ],
      "public_review_url": "/proof/how-it-works-dogfood#fact-route-built-as-public-page",
      "packet_pointer": "evidence_facts[1]"
    },
    {
      "row": 3,
      "id": "numeric-claim-held-back",
      "label": "Numeric lift is held back",
      "status": "publicly inspectable",
      "observed": "The page avoids a numeric improvement claim until the controlled comparison clears its gates.",
      "evidence": "The proof case metric identifies claim discipline as the primary gate.",
      "supports": "Supports the limitation boundary around what this case proves.",
      "source_ids": [
        "source-01-route-source",
        "source-02-narrative-source"
      ],
      "visible_value_refs": [
        "data-02-primary-gate"
      ],
      "data_refs": [
        "data-02-primary-gate"
      ],
      "public_review_url": "/proof/how-it-works-dogfood#fact-numeric-claim-held-back",
      "packet_pointer": "evidence_facts[2]"
    }
  ],
  "visible_values": [
    {
      "id": "data-01-source-families",
      "kind": "metric",
      "label": "Source families",
      "value": "4",
      "note": "Route, process, narrative, and code-emission records inform the page.",
      "public_review_url": "/proof/how-it-works-dogfood#data-01-source-families"
    },
    {
      "id": "data-02-primary-gate",
      "kind": "metric",
      "label": "Primary gate",
      "value": "claim discipline",
      "note": "The page explicitly avoids a numeric improvement claim until the benchmark runs.",
      "public_review_url": "/proof/how-it-works-dogfood#data-02-primary-gate"
    },
    {
      "id": "data-03-run-date",
      "kind": "metadata",
      "label": "Run date",
      "value": "Launch build",
      "note": "Date label attached to this public proof case.",
      "public_review_url": "/proof/how-it-works-dogfood#data-03-run-date"
    },
    {
      "id": "data-04-sample",
      "kind": "metadata",
      "label": "Sample",
      "value": "One production route",
      "note": "Sample size or unit under review.",
      "public_review_url": "/proof/how-it-works-dogfood#data-04-sample"
    },
    {
      "id": "data-05-provenance",
      "kind": "metadata",
      "label": "Provenance",
      "value": "Sanitized route-source projection",
      "note": "Where the public projection says the evidence came from.",
      "public_review_url": "/proof/how-it-works-dogfood#data-05-provenance"
    },
    {
      "id": "data-06-reproducibility",
      "kind": "metadata",
      "label": "Reproducibility",
      "value": "The public page includes the rendered trace; source excerpts are summarized.",
      "note": "What a reviewer can repeat or inspect publicly.",
      "public_review_url": "/proof/how-it-works-dogfood#data-06-reproducibility"
    },
    {
      "id": "data-07-claim-status",
      "kind": "metadata",
      "label": "Claim status",
      "value": "qualitative proof",
      "note": "The maximum strength of the public claim.",
      "public_review_url": "/proof/how-it-works-dogfood#data-07-claim-status"
    }
  ],
  "source_register": [
    {
      "id": "source-01-route-source",
      "label": "Route source",
      "kind": "structured route record",
      "status": "public projection",
      "public_review_url": "/proof/how-it-works-dogfood#source-01-route-source"
    },
    {
      "id": "source-02-narrative-source",
      "label": "Narrative source",
      "kind": "structured narrative record",
      "status": "public projection",
      "public_review_url": "/proof/how-it-works-dogfood#source-02-narrative-source"
    },
    {
      "id": "source-03-code-plan",
      "label": "Code plan",
      "kind": "implementation record",
      "status": "public projection",
      "public_review_url": "/proof/how-it-works-dogfood#source-03-code-plan"
    }
  ],
  "metrics": [
    {
      "label": "Source families",
      "value": "4",
      "note": "Route, process, narrative, and code-emission records inform the page."
    },
    {
      "label": "Primary gate",
      "value": "claim discipline",
      "note": "The page explicitly avoids a numeric improvement claim until the benchmark runs."
    }
  ],
  "run_metadata": {
    "date_label": "Launch build",
    "sample_size": "One production route",
    "provenance": "Sanitized route-source projection",
    "reproducibility": "The public page includes the rendered trace; source excerpts are summarized."
  },
  "source_artifacts": [
    {
      "label": "Route source",
      "kind": "structured route record",
      "status": "public projection"
    },
    {
      "label": "Narrative source",
      "kind": "structured narrative record",
      "status": "public projection"
    },
    {
      "label": "Code plan",
      "kind": "implementation record",
      "status": "public projection"
    }
  ],
  "public_evidence_excerpts": [],
  "limitations": [
    "This is one route, not the whole product.",
    "It demonstrates traceability rather than measuring outcome lift."
  ],
  "visuals": [
    {
      "label": "Source-to-surface trace",
      "kind": "process trace",
      "alt": "A route source, narrative source, and code plan converge into one public demonstration page with checks attached.",
      "caption": "The demonstration is drawn as a trace: structured source enters, page sections and public checks leave.",
      "source_status": "sanitized projection",
      "component": "surface-trace",
      "src": null
    }
  ],
  "cta": {
    "label": "Open the demonstration",
    "href": "/how-it-works"
  }
}